Stanley Black & Decker has launched a new campaign leveraging its rights as the new principle shirt partner of the Barcelona women’s team – FC Barcelona Femení. The partnership and new shirt was unveiled at an event held at the Beverly Wilshire Hotel in Los Angeles the day prior to the women’s team playing… Continue reading StanleySpot Celebrates Becoming First Main Jersey Partner Of FC Barcelona Women’s Team
Tag: FC Barcelona
Nike Football Celebrates 20-year FC Barcelona Partnership Via ‘The Ball Makes Us More’ Film
A new Nike Football film, ‘The Ball Makes Us More’, celebrates the 20-year partnership between the sportswear behemoth and FC Barcelona by positioning the tie-up as the beating heart and soul of the city. The spot aims to explore and showcase the club’s legendary culture and how its style of play ‘strikes a chord… Continue reading Nike Football Celebrates 20-year FC Barcelona Partnership Via ‘The Ball Makes Us More’ Film
Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
Mid September saw the NBA Champion Golden State Warriors roll out a campaign promoting its new three-year patch partnership with Japanese e-commerce company Rakuten – a reported to be worth $20m per year. The jersey sponsorship was announced at a live event (live streamed socially by the sponsor on Facebook) and then… Continue reading Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
FC Barcelona partner Beko has released a unique competition and a new point-of-view film to enable fans to experience life walking in the football boots of Barca players. The #Time2Play film is shot from the players’ perspective and enables supporters to see first-hand what it’s like to be up close and personal Lionel Messi,… Continue reading FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews. The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
BetFair’s #MagicOfBarca ‘Undercover Ringer’ Rivaldo Stunt Surprises FC Barcelona Fans
Former star player Rivaldo returned to FC Barcelona to go undercover at a team training session disguised as Betfair competition winner Roberto Da Silva. The stunt aimed to surprise players and fans alike as he astonishes with his stunning skills and classy control. On Sunday 15 January a group of Barca superfans, selected out… Continue reading BetFair’s #MagicOfBarca ‘Undercover Ringer’ Rivaldo Stunt Surprises FC Barcelona Fans
FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Bookmkaker and new FC Barcelona partner launches a global campaign leveraging its partnership that offers eight so-called ‘super fans’ a chance to win a once-in-a-lifetime Camp Nou experience. Called ‘The Magic Of Barca’, this competition led campaign, which runs right across Europe and also in Brazil, tries to tap into the team’s unique style and… Continue reading FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
FC Barcelona shirt sponsor Qatar Airways has jumped on the sponsorship-led in flight safety video bandwagon with a soccer squad video developed in harness with agency 180 Amsterdam. This flight safety sponsorship campaign, which is also part of the country’s longer-term 2022 World Cup preparation, draws parallels between preparing for a flight and preparing… Continue reading Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
FC Barca Fans ‘Bus Stop Street Stunt Experience’
The latest strand of the ongoing ‘Barça Fans Project’ was an ingenious surprise fan experience that began at what seemed an unlikely, unglamorous place – a local bus stop. For members of the public quietly minding their own business whilst waiting for a bus in the Hospital de Llobregat area of Barcelona The… Continue reading FC Barca Fans ‘Bus Stop Street Stunt Experience’
Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Domestic appliance brand Beko rolled out a new campaign – #JoinOurTeam – activating its FC Barcelona sponsorship led by a TV spot celebrating team spirit The commercial stars some of FC Barca’s star players – including Lionel Messi, Neymar Jr, Gerard Piqué, Luis Suárez and Andrés Iniesta – working together, both on the pitch… Continue reading Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Qatar Airways Viral Flies Neymar To FC Barça Utopia
The latest collaboration between FC Barcelona and its new lead sponsor Qatar Airways is an online spot in which the airline flies to an imaginary utopian Barça-World. The viral’s narrative sees the sponsor carry the team’s marquee summer signing Neymar to a fictional Barça island (finally turning the Catalan club into a country as many… Continue reading Qatar Airways Viral Flies Neymar To FC Barça Utopia
