In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
Tag: Spain
Samsung Sponsors Spanish Metro & Renames Station
Probably the most controversial sponsorship in Spain this week saw consumer electronics giant Samsung sponsor Madrid’s most famous metro station Puerto del Solo. The deal sees the station rebranded as ‘Sol Galaxy Note’. In addition to the core naming rights of the station which sits right at the centre of Madrid’s metro system the… Continue reading Samsung Sponsors Spanish Metro & Renames Station
Ronaldo’s Own Mobile App With Unique Access/Content
Real Madrid superstar Cristiano Ronaldo has rolled out is own new official Mobile App. The objective is partly to cut out the ‘middle man – whether team or sponsor – to connect directly with fans. Although sponsor Nike does get some decent promotion within the app’s content. The platform not only offers unprecedented… Continue reading Ronaldo’s Own Mobile App With Unique Access/Content
