Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction

In the first week of August, leveraging the 2021 Pro Football Hall Of Fame enshrinement ceremony, Michelob Ultra unveiled specialty tap handles featuring mini busts of a smiling Peyton Manning.   The beer brand honoured its athlete endorser through a miniature, smiling bust of Manning which doubles as a tap handle: the idea is to… Continue reading Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction

Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame

Running from early January through to 6 February, a new Coors Light paid, owned and organic campaign, called ‘The Iceman’, champions Raiders icon and NFL legend Tom Flores induction into the Hall Of Fame.   The first Latino to be both a head coach and a starting quarterback, Tom Flores (nicknamed ‘The Iceman’), is a… Continue reading Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame