As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo Explosion’ fronted by Detroit Lions quarterback Matthew Stafford . Launched just ahead of the start of the new season, the new Doritos flavor combination is… Continue reading Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
Tag: Detroit Lions
Nike’s Calvin&Johnson Stars Megatron Alter-Ego P Diddy
Promoting the new NFL season in general and the CJ81 Trainer Max in particular, Nike is rolling out a new ‘Calvin & Johnson’ campaign to leverage the 2013 season kick off. Fronted by Nike ambassador and Detroit Lions receiver Calvin Johnson (aka Megatron) and P Diddy (aka Sean Coombs), the campaign sees rapper/entrepreneur plays… Continue reading Nike’s Calvin&Johnson Stars Megatron Alter-Ego P Diddy
