11 September saw the Mumbai Indians call for responsible celebration as ‘One Family’ through the launch of its club theme campaign ahead of the 2020 Indian Premier League (IPL).
The defending champions’ campaign encourages the team’s ‘one family’ values and urges fans to join them in celebration, while ensuring requisite safety precautions.
Conceptualised by Lowe Lintas, the initiative is led by a hero spot which focuses on how the Paltan’s (Mumbai Indians fans) emotions will be unchanged and undeterred during the upcoming and very different IPL season with loud and passionate support behaving responsibly, wearing masks and maintaining social distance.
https://www.youtube.com/watch?v=Va_l5JLKt2k&feature=emb_title
Comment:
The 13th edition of the IPL will be played behind closed doors in UAE between 19 September and 8 November with fans joining the world’s leading T20 cricket tournament from home.
Links:
Mumbai Indians
https://www.mumbaiindians.com/
https://www.youtube.com/c/mipaltan
https://www.facebook.com/mumbaiindians
https://www.instagram.com/mumbaiindians/
Lowe Lintas
IPL
https://www.instagram.com/iplt20
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