Heineken’s ‘Crack The Case’ spearheads the beer brand’s Skyfall activation and fronts a reported $45m investment in the 23rd James Bond film. Making the most of Heineken’s extensive rights package, which includes a wealth of Bond benefits from star appearances to product placement, the creative features Skyfall stars Daniel Craig and Bérénice Marlohe… Continue reading Heineken’s SkyFall ‘Crack The Case’ Sponsorship
