Foot Locker’s specialist basketball ‘House of Hoops’ sub-brand teamed up with sportswear behemoth Nike to create an interactive player logo tool to engage the new generation of basketball fans. This mobile-first, interactive design tool, called ‘House of Hoops Mark of Greatness’, originated in the Australia/New Zealand market and was developed in harness with Dentsu’s… Continue reading House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
Tag: BWM isobar
Rugby Australia Celebrates Wallabies Vs France Tests Via ‘Vive La Renaissance’ Campaign
To celebrating the three-game Wallabies E Toro rugby union series against France, Rugby Australia aimed to draw fans back to the live game experience through a campaign which showcased famous French flare and the reinvigorated, new-look Wallabies with a campaign titled Vive La Renaissance’. Created in harness with agency BWM isobar and launched at… Continue reading Rugby Australia Celebrates Wallabies Vs France Tests Via ‘Vive La Renaissance’ Campaign
