Led by a phased series of on-air promotions that aim to mix ‘edgy and tecchy’ and ‘reverence’ and supported across multiple media platforms, Fox Sports’ claims its $15m US Open campaign is ‘the biggest promotional push in the history of golf’s US Open’ The official broadcaster’s multifaceted marketing blitz ran before and during the… Continue reading Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
