Recent days have seen some admirably inspiring marathon marketing (think of the #HeadsTogether cause campaign from the official charity of the 2017 Virgin Money London Marathon) and some distinctly less impressive activation (consider Adidas’ apology for its ‘Congrats, you survived the Boston Marathon!’ e-mail), so we’ve put together our ‘Top Activation Tips’ & ‘Top 10… Continue reading Activative’s Top 10 Marathon Marketing Campaigns
Tag: Top 10 Campaigns
RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
15 Standout Women’s Sport Campaigns: Brand Ads, Sponsorship Activation & Property Owner Marketing
Women In Sport Week is an opportunity for those involved with playing, delivering, leading or working in sport to celebrate, raise awareness and increase the profile of women’s sport across the UK. We back the initiative by showcasing contemporary trends through 15 of our favourite standout 2016 female sport campaigns from property owners, governing… Continue reading 15 Standout Women’s Sport Campaigns: Brand Ads, Sponsorship Activation & Property Owner Marketing
