Women In Sport Week is an opportunity for those involved with playing, delivering, leading or working in sport to celebrate, raise awareness and increase the profile of women’s sport across the UK.
We back the initiative by showcasing contemporary trends through 15 of our favourite standout 2016 female sport campaigns from property owners, governing bodies, sponsors and advertisers.
1: Virtual Reality > SAMSUNG AUSTRALIA’S 360-DEGREE AUSTRALIAN NETBALL ‘TRAIN LIKE A DIAMOND’ VR EXPERIENCE
2: Ticket Sales > ICC LAUNCHES ‘WHO RUNS THE WORLD’ WOMEN’S CRICKET CAMPAIGN AHEAD OF 2017 WORLD CUP
3: Identity Refresh > ENGLAND RUGBY UNVEILS WOMEN’S ‘RED ROSES’ IDENTITY & 4-YEAR PLAN AHEAD OF RWC 2017
4: Family Focus > GATORADE ACTIVATES WNBA VIA ELENA/LIZZIE DONNE STORY SPOT & SCULPTURE ‘FOR THE WIND’
5: Empowering Women > GIGI HADID FRONTS LATEST MULTI-CHANEL REEBOK #PERFECTNEVER CAMPAIGN
6: Athlete Ambassador > EVIAN’S CGI ‘BABY LYDIA (KO)’ INTEGRATED CAMPAIGN ACTIVATES HOME TOWN LPGA GOLF MAJOR
7: Snapchat Gamification > GATORADE/ESPN LEVERAGE US OPEN VIA ‘SERENA WILLIAMS MATCH POINT’ 8-BIT SNAPCHAT GAME
8: Player Animations > RITZ PRESENTS US WOMEN’S NATIONAL TEAM’S ’ANIMATED’ PLAYER CARTOON SERIES
9: Breaking Convention > NIKE’S ‘DA DA DING’ CHAMPIONS INDIA’S NEW GENERATION OF FEMALE SPORTS STARS
10: Behavioural Change > ALWAYS CONTINUES #LIKEAGIRL PROJECT WITH PRE RIO 2016 ‘KEEP PLAYING’ CAMPAIGN
11: Strength & Dedication > UNDER ARMOUR’S ‘RULE YOURSELF’ SHOWCASES STRENGTH OF USA WOMEN’S GYMNASTICS
12: Real-Time Social > TOTAL BEAUTY GIVES $10K TO CHARITY AFTER BLACK STAR MIX-UP AT RACE-SENSITIVE OSCARS
13: Long-Form Branded Content > NIKE’S ‘MARGOT & LILY’ LONG-FORM YOUTUBE SERIES TARGETS MILLENNIAL WOMEN
14: Combating Casual Sexism > L’OREAL’S #WORTHSAYING GOLDEN GLOBES CAMPAIGN FIGHTS RED CARPET SEXISM
15: Legacy & New Generation > USA STAR WAMBACH SAYS ‘FORGET ME’ IN GATORADE’S RETIREMENT AD
We would be delighted to bring our topic-specific showcases and briefing reports to life for your team or clients through a live, private briefing presentation contact@activative.co.uk
