Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action. Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
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March Madness 2017 Spawns Social Media Brackets & Marketing Madness
March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate fan base it is little wonder then that it generates cumulative ad spend worth $1.25bn. The 2017 NCAA Division 1 Men’s College Basketball Championships, which… Continue reading March Madness 2017 Spawns Social Media Brackets & Marketing Madness
