March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate fan base it is little wonder then that it generates cumulative ad spend worth $1.25bn. The 2017 NCAA Division 1 Men’s College Basketball Championships, which… Continue reading March Madness 2017 Spawns Social Media Brackets & Marketing Madness
