As the Rugby World Cup approaches, the IRB and its worldwide partner Emirates continue to build its social media network with a variety of rugby rich content including the ‘Postcards From New Zealand’ project. In addition to its central website (see www.irb.com ), other interesting elements of its strategy range from a Facebook page… Continue reading Emirates/IRB Send Viral Postcards From New Zealand
Tag: New Zealand
Air New Zealand Is Crazy About Rugby
As teams, sponsors, fans and brands gear up for the 2011 Rugby World Cup in New Zealand sponsors are finding some innovative ways of building anticipation and patriotic fervour. None more so than All Blacks sponsor Air New Zealand – which is rolling out both fun and functional elements in its Crazy About Rugby… Continue reading Air New Zealand Is Crazy About Rugby
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
