On 8 September, four days ahead of the start of the 2020/21 La Liga season, the league launched a new campaign celebrating the kickoff of its 90th season called #HayQueVivirla (Where It Lives / Must Be Lived). The campaign, conceived and created by agency La Despensa, seeks to broaden La Liga’s reach beyond football… Continue reading All Singing, All Dancing Entertainment Focused #HayQueVivirla Campaign Promotes La Liga Kickoff
Tag: La Liga
Budweiser Adds Barca’s Messi To ‘King: They Say’ Campaign As New La Liga Season Starts
The start of September saw Budweiser Spain launch a new campaign, called ‘Dicen / They Say’, fronted by new long-term athlete ambassador and Barcelona super star Lionel Messi which praises his ability to excel and persevere. The campaign, created by agency Deutsch NY, is spearheaded by a hero spot which celebrates Messi’s journey to… Continue reading Budweiser Adds Barca’s Messi To ‘King: They Say’ Campaign As New La Liga Season Starts
La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
An initiative from Spain’s top two divisions – La Liga Santander and La Liga SmartBank – asks football fans to send applause ahead of the behind-closed-doors season re-start. The rights-owner’s campaign aims to bring the sound of the fans back into the stadiums by applauding in the 20th minute of every LaLiga Santander & LaLiga SmartBank match played from the… Continue reading La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Indian cricket superstar and new LaLiga ambassador fronts a new film which forms the focal point for the Spanish top division’s first ever campaign in India. La Liga’s debut India-specific, social-first initiative is built around a spot which blends on-pitch action shots from the league with promoting the values for which LaLiga stands –… Continue reading Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Real Madrid partnered with Microsoft Cloud on a digital transformation project in 2018/19 to bring the Santiago Bernabeu Stadium closer to 450 million fans around the world globe. The football club worked with Microsoft to directly engage its 450 million supporters (97 per cent of whom live outside Spain and the largest single market… Continue reading Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance
Creative agency DDB Spain created a platform called #HeroesDeHoy (Heroes of Today) to help fight intolerance and racism and provide users/partners with access to social projects and NGOs that the brands are committed to and can team up to work on directly. The platform, hubbed at www.losheroesdehoy.com, brings together a coalliotion of organizations and companies… Continue reading DDB Creates ‘Heroes of Today’ Platform To Unite Organisations In Fight Against Intolerance
Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
Ride-hailing service Uber launched a video-led, online campaign in Spain called ‘Romeo Y Julio’ which leveraged its twin Seville football club partnerships around the city’s April 2019 derby game which called for tolerance in football and promoted respect over rivalry. Territory: Spain Agency: Shackleton Madrid (Accenture Interactive) Objectives As a… Continue reading Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
In August the ABInBev brand activated its sponsorship of Europe’s two powerhouse domestic leagues – The Premier League (England) and La Liga (Spain) – with a year-long global advertising campaign. The initiative is Budweiser’s biggest ever integrated international campaign: it spans g five continents and 20 different countries – ranging from Chile and China,… Continue reading Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
The first half of June saw Adidas launch a new campaign spearheaded by a collection of short films offering fresh insights on new shirts and what they mean to the club and players collectively called the ‘Fabric of Football’. The ‘Fabric of Football’, a three-part short film series from adidas Football featuring some of… Continue reading Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual World’, it is a multi-device application developed with technology of Astosch in collaboration with Microsoft. The objective is to provide an immersive, fresh way for… Continue reading Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
Spain’s La Liga Launches Global Fan Passion Focused ‘It’s Not Football. Its LaLiga’ Campaign
Spain’s Primera División, commonly known as La Liga (or La Liga Santander), has launched a new global marketing campaign called ‘It’s not football. It’s LaLiga’. The top professional division in the Spanish football league system, which is administrated by the Liga de Fútbol Profesional (LFP), is aiming to drive home twin messages about globalisation and passion. The aim is to… Continue reading Spain’s La Liga Launches Global Fan Passion Focused ‘It’s Not Football. Its LaLiga’ Campaign
Qatar Airways Viral Flies Neymar To FC Barça Utopia
The latest collaboration between FC Barcelona and its new lead sponsor Qatar Airways is an online spot in which the airline flies to an imaginary utopian Barça-World. The viral’s narrative sees the sponsor carry the team’s marquee summer signing Neymar to a fictional Barça island (finally turning the Catalan club into a country as many… Continue reading Qatar Airways Viral Flies Neymar To FC Barça Utopia
