Ride-hailing service Uber launched a video-led, online campaign in Spain called ‘Romeo Y Julio’ which leveraged its twin Seville football club partnerships around the city’s April 2019 derby game which called for tolerance in football and promoted respect over rivalry. Territory: Spain Agency: Shackleton Madrid (Accenture Interactive) Objectives As a… Continue reading Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
