On 22 December La Liga team Real Betis launched new campaign called ‘The Largest Field In The World’ which aimed to promote the new ‘SoyBético’ card for 2021. The emotional social spot starred Javier Romero – a groundskeeper who has been painting the lines of the club’s Benito Villamarín stadium for the last 26… Continue reading Real Betis Promotes New SoyBético Card Via ‘Largest Field In The World’ Social Campaign
Tag: Real Betis Balompié
Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
Ride-hailing service Uber launched a video-led, online campaign in Spain called ‘Romeo Y Julio’ which leveraged its twin Seville football club partnerships around the city’s April 2019 derby game which called for tolerance in football and promoted respect over rivalry. Territory: Spain Agency: Shackleton Madrid (Accenture Interactive) Objectives As a… Continue reading Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
