Spain’s Primera División, commonly known as La Liga (or La Liga Santander), has launched a new global marketing campaign called ‘It’s not football. It’s LaLiga’. The top professional division in the Spanish football league system, which is administrated by the Liga de Fútbol Profesional (LFP), is aiming to drive home twin messages about globalisation and passion. The aim is to… Continue reading Spain’s La Liga Launches Global Fan Passion Focused ‘It’s Not Football. Its LaLiga’ Campaign
