Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series. The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Tag: Gymnastics
Under Armour’s Training-Led ‘Rule Yourself’ Showcases Strength Of US Women’s Gymnastics
Under Armour’s ‘Rule Yourelf’ platform continues with a campaign – It’s What You Do In The Dark, That Puts You In The Light – showcasing the strength and dedication of the USA Women’s Gymnastics Team. Led by a central 90-second spot, developed with agency Droga5, the creative focuses on the tough, talented and seriously strong… Continue reading Under Armour’s Training-Led ‘Rule Yourself’ Showcases Strength Of US Women’s Gymnastics
Under Armour’s Powerful Michael Phelps Olympics Training Film Expands Ongoing ‘Rule Yourself’ Campaign
On 8 March at the company’s headquarters in Baltimore Under Armour first debuted the newest short film from its ongoing ‘Rule Yourself’ campaign in the form of video focusing on World and Olympic champion swimmer Michael Phelps and his all-consuming training programme. Built around the core concept of ‘J.O.M.O.’ (Joy Of Missing Out), the… Continue reading Under Armour’s Powerful Michael Phelps Olympics Training Film Expands Ongoing ‘Rule Yourself’ Campaign
