In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of Non Fungible Tokens (NFTs) to mark the milestone and which are applicable across multiple metaverse platforms. The digital tokens were based around the brand’s ‘Genesis… Continue reading Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
Tag: Berlin Cameron
4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
Leveraging the first year of its status as the title sponsor of the Women’s British Open, AIG rolled out integrated campaign recognising and championing ‘The Power of Allies’ both to women on the golf course and as an insurance partner. The campaign, created by agency Berlin Cameron, set out to shine the spotlight on… Continue reading 4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
