Antiperspirant brand Degree and Tyler Cameron paired up with a trio of amateur runners to challenge self-doubt and motivate marathon runners to have a second attempt at competing the 26.2 miles of the 2022 San Francisco Marathon through an initiative called the ‘Not Done Yet Marathon Team’. The ‘Degree Not Yet Marathon Team’, an… Continue reading Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
Tag: antiperspirant
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Greek tennis star Stefanos Tsitsipas fronted a new campaign for Unilever antiperspirant and deodorant brand Rexona led by a self-deprecating hero spot. The digital-first marketing push, which launched across the brand’s social channels and the player’s personal platforms in the final week of April, plays on the 22-year-old player’s movement and speed around the… Continue reading Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
