January saw Optimum Nutrition launch a spot series campaign called ‘There’s More In All Of Us’ featuring a strong line-up of athlete ambassadors and aiming to demonstrate that with the right training, nutrition and commitment, anything is possible. The sports nutrition brand campaign, developed with agency Cahill & Partners and creative content and production… Continue reading Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
Tag: Vending Machines
Pepsi Offers Drinks4Skills Via Gaming Vending Machine
In the US and Europe Pepsi is rolling out hybrid vending machines offering interactive gaming experiences that reward soccer skills with free drinks as part of its evolving #FutbolNow World Cup ambush campaign. The #FutbolNow drinks dispenser blends functionality with gaming: using motion-sensor technology from Microsoft Kinect to track fans’ football flicks and tricks –… Continue reading Pepsi Offers Drinks4Skills Via Gaming Vending Machine
