AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

AT&T, one of just five sponsors of The Masters, activated its tournament rights by building on its ‘Connecting Changes Everything’ marketing platform with new work fronted by actor Ben Stiller alongside golf ambassadors Jordan Spieth and Rose Zhang which showcases how the company’s technology helps free up time to be human. The leverage programme is… Continue reading AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

Win Tweets, Jet PR & Web Sales: UA Activates Spieth Masters Win

This week golf’s latest superstar Jordan Spieth stepped onto an Under Armour private jet and embarked on a victory press tour backed by his apparel partner to celebrate winning the 79th version of Augusta’s annual golf major.   .@JordanSpieth wasn't kidding. He's taking his jacket everywhere. #TheMasters pic.twitter.com/UDmwkVESBG — Under Armour Golf (@UAGolf) April 13, 2015… Continue reading Win Tweets, Jet PR & Web Sales: UA Activates Spieth Masters Win