BioSteel, one of the new brands spearheading the fast growing US sports hydration drink category, leveraged its inaugural season as the Official Hydration Partner of the National Hockey League (NHL) through a campaign called ‘NHL Hydration Break’. The campaign, which was created by agency The Many and helmed by Director Trevor Paperny, leveraged the… Continue reading Hockey Stars Front BioSteel’s First Ever Commercial Titled ‘NHL Hydration Break’