Leveraging the first year of its status as the title sponsor of the Women’s British Open, AIG rolled out integrated campaign recognising and championing ‘The Power of Allies’ both to women on the golf course and as an insurance partner. The campaign, created by agency Berlin Cameron, set out to shine the spotlight on… Continue reading 4 Commercials Lead AIG’s ‘The Power Of Allies’ Campaign Leveraging 2019 Women’s Open Golf
