A March campaign from TAB New Zealand, created with independent agency Yarn, marked International Women’s Day with an ongoing commitment to boost customer and fan engagement in women’s sport. The initiative will see betting odds boosted for women’s sports events in order to make it more financially rewarding for customers and sports fans… Continue reading TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn
Tag: Yarn
TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’. Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
