Kayo Sports leveraged the ICC Men’s T20 Cricket World Cup in Australia through a new brand campaign featuring current Aussie star David Warner and former fast bowling legend Brett Lee and an unfortunate ‘Kayo-less’ cricket fan whose life falls apart through a spiraling series of events after missing out on the cricket action. The… Continue reading Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup
