NCAA sponsor AT&T is rolling out an integrated March Madness campaign promoting its DirecTV tournament streaming service and centered around comic reworkings of the famous Aerosmith hit ‘I Don’t Want To Miss A Thing’. The various creative assets in a campaign developed with agency BBDO’s New York and Atlanta offices are led by a set… Continue reading AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign
Tag: Sweet Sixteen
Gaynor Joins Barkley, Jackson & Lee For Capital One’s Multi-Faceted NCAA ‘This Is March Madness’
NCAA corporate champion partner Capital One has again teamed up with Charles Barkley, Samuel L Jackson and Spike Lee (and guest star Gloria Gaynor) for a comic multi-platform ‘This Is March Madness’ campaign. Spanning television, digital, social, games and at-event on-site events and experiences, this is the fourth year that the original trio have fronted… Continue reading Gaynor Joins Barkley, Jackson & Lee For Capital One’s Multi-Faceted NCAA ‘This Is March Madness’
