NCAA sponsor AT&T is rolling out an integrated March Madness campaign promoting its DirecTV tournament streaming service and centered around comic reworkings of the famous Aerosmith hit ‘I Don’t Want To Miss A Thing’. The various creative assets in a campaign developed with agency BBDO’s New York and Atlanta offices are led by a set… Continue reading AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign
