LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off

AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with a New Year campaigned called ‘A Little Love’.   The aim of the ad, created by agency BBDO, is to look forward to 2021 with hope… Continue reading LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off

AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign

NCAA sponsor AT&T is rolling out an integrated March Madness campaign promoting its DirecTV tournament streaming service and centered around comic reworkings of the famous Aerosmith hit ‘I Don’t Want To Miss A Thing’.   The various creative assets in a campaign developed with agency BBDO’s New York and Atlanta offices are led by a set… Continue reading AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign