Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football

As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football

‘There’s More To Football Than Football’ Dance Ad Launched Phase 2 Of The FA’s #ForAll Diversity Initiative

A new video featuring girls performing slick dance spearheads the second phase of The Football Association’s (The FA) ‘There’s More To Football Than Football’ equality initiative.   The film, developed in harness with agency VCCP and directed by Courtney Phillips, sees a team of five youngsters perform a hip-hop style dance routine which turns out to… Continue reading ‘There’s More To Football Than Football’ Dance Ad Launched Phase 2 Of The FA’s #ForAll Diversity Initiative