Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home in front of 87,000 at Wembley, 5.9m BBC live streams and 17.4m broadcast viewers. Companies of all types – from official sponsors and sportswear suppliers… Continue reading Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home
Tag: Projection
The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
The Football Association screened a bespoke film projection ahead of the 2019 SSE Women’s FA Cup Final called ‘Journey To Wembley’ that followed two players’ journeys to the pinnacle of their sport and aimed to boost interest, build excitement and drive ticket sales. To promote the game between Manchester City and West Ham United,… Continue reading The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
‘Want It All’ is a multi-platform initiative, with national and local strands, that heralds the new NBA 2017/18 season. Lead by a spearhead TV commercial, set to Public Enemy’s ‘Shut Em Down’, it was created in harness with long-term Nike agency Wieden + Kennedy (Portland) and director by F Gary Gray (of Straight Outta… Continue reading Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Mid June sees Nike Australia team up with a set of athlete ambassadors to launch a new brand campaign revolving around ‘No Turning Back’ moments in sport. Developed in harness with long-term creative agency partner Wieden+Kennedy (Portland), the initiative is a call to arms to reawaken young Aussies and inspire them to celebrate the… Continue reading Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
Leveraging Loss: RFU Sponsor O2 Activates Around England’s RWC Exit
After its extensive and expensive, multi-stage #WearTheRose England Rugby campaign, principle sponsor O2 has stuck by its partner and tried to bolster public support for the side after the team became the first Rugby World Cup host nation to be knocked out before the quarter-finals. After its extensive, multi-phase tournament build-up campaign, O2 reacted… Continue reading Leveraging Loss: RFU Sponsor O2 Activates Around England’s RWC Exit
Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Sportswear brand Puma adds an extra, non-sports dimension to its current #NoMatterWhat ‘training’ initiative with a US campaign strand fronted by pop star Rihanna. Spearheaded by a striking black and white video that centres on stylish images of key moments in the Barbados-born star’s life are projected on her body. The artist herself… Continue reading Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
Long term England Rugby shirt sponsor has unveiled a branded entertainment event – The O2 Official England Rugby World Cup Send-Off – that leverages not just its RFU partnership, but also its alliance with Take That and its naming rights to London’s O2 arena music venue. The event, on 9 September, is promoted through… Continue reading Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
