Tag: Mobile App

Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App

Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January.   The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App

Baltimore Ravens Debut NFL’s First Mobile App Augmented Reality Fan Face Painting

To leverage excitement around the start of the new NFL season and help boost fan support, the Baltimore Ravens are enabling supporters to get their gamefaces on through augmented reality face painting.   The Ravens have teamed up with augmented reality specialists Faceware Interactive and tech outfit Imaage Metrics to become the first NFL franchise… Continue reading Baltimore Ravens Debut NFL’s First Mobile App Augmented Reality Fan Face Painting

Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation

Bud Light, the official beer of the National Football League, kicked off the new season by debuting its ‘Touchdown Glass’ – which connects to a mobile app and lights up whenever a fan’s favourite team scores.   The NFL’s partner beer brand launched the new glasses on 7 September by handing them out to fans… Continue reading Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation

Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered

The social network for athletes, Strava, is rolling out a new multi-platform ‘Athletes Uncovered’ campaign that aims to showcase how social media has stopped being real, and encourages its athletes to go against the grain.   The initiative rallies against social media’s continued curation and the pressure to filter out reality and only share a… Continue reading Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered

AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign

June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity.   This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign

IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience

IBM kicked off its French Open activation in late May with a ‘Road To Roland Garros’ spot following a branded tennis ball bounce through the streets of Paris en route to the second Grand Slam tournament of 2016.     The film was amplified on IBM social sites such as Twitter,   NYC to Paris,… Continue reading IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience

Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work

As the first round of the ICC World Twenty20 began, ICC top level sponsor Nissan launched a central strand of its tournament activation in the form of its digitally-led ‘Nissan Play of the Day’ initiative.   The leverage programme gives cricket fans the chance to watch and then vote for the most exciting moments of the day throughout… Continue reading Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work

FC Grenoble Rugby Runs Mascot-Led Valentine’s Tinder Ticket Competition

For Valentine’s Day, French Top 14 rugby club FC Grenoble ran a Tinder-led digital ticket competition revolving around its club mascot’s profile on the mobile dating app.   In the week leading up to the ‘red hearts and roses’ day, the club used its social channels (including Facebook and Twitter)   [Entretien] @BukyFCG , la… Continue reading FC Grenoble Rugby Runs Mascot-Led Valentine’s Tinder Ticket Competition

NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players

Leveraging the September start of the new NFL season, NFL mobile and app partner Verizon has rolled out a set of new TV commercials featuring NFL players that continue the brand’s ongoing ‘Better Matters’ campaign.   The new spots from the official wireless service provider of the NFL, which all offer some form of ‘operative… Continue reading NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players

Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences

PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament.   The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences

Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work

Skoda’s multi-strand, integrated Tour De France campaign combines general brand awareness and positioning advertising, with specific activation based around its sponsorship of the race’s Green Jersey and also the launch of its new Skoda Superb.   The multi-channel activation campaign in 2015 marks the 12th time that the VW-owned car brand has partnered with the… Continue reading Skoda Superb ‘Red Car’, 2D Ads & Green Jersey Giveaway Front Tour Work