Chevrolet is another Super Bowl sponsor focusing on generating in-game social activity and brand-consumer interactivity during the Giants v Patriots match up. The car brand has launched its ‘Chevy Game Time App’, whoich offers users bthe chance to win aa bevy of prizes (including vehicles) by answering game-realted trivia questions. Developed in… Continue reading Super Bowl Sponsor Chevrolet’s ‘Game Time’ App
Tag: Mobile App
Coke’s Bears Host Live Social Super/Polar Bowl Party
In September 2011 Pepsi signed a mammoth 10-year sponsorship with the NFL worth a staggering $2.3bn, but even this weight of cash can’t prevent rival Coca-Cola from ambushing the Super Bowl with its own-brand Polar Bowl campaign. Coca-Cola used its well-known and much-loved Polar Bear characters to host the brand’s own ‘live game… Continue reading Coke’s Bears Host Live Social Super/Polar Bowl Party
Corona Ready To Serve App Game Promotes ATP Final
Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the build up to the culmination of the tennis season at the ATP World Tour Finals tournament in London’s O2 later in November, the app is being… Continue reading Corona Ready To Serve App Game Promotes ATP Final
Guinness RWC Campaign Includes Alarm App
Q: How do you get British and Irish rugby fans up at the crack of dawn to watch live matches (and your adverts) on the other side of the world? A: The Guinness Alarm Call mobile app wakes up fans with a direct alarm call from a famous Rugby player to remind them… Continue reading Guinness RWC Campaign Includes Alarm App
Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Telecoms brand Orange has sponsored Europe’s trend setting music festival Glastonbury for a decade now and been relentlessly innovative in activating around the event. Of course, being creative is something of a prerequisite when backing a festival that will not link a backer’s name or brand to the venue or event and has… Continue reading Orange App Geo-Tags Mood At 2011 Glastonbury Festival
Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
Brazilian sportswear brand Penalty – which is both a sponsor and kit supplier to leading Rio de Janeiro team Vasco Da Gama – has unveiled a third kit for the new season which bears a powerful anti-racist message and a handprint. The kit and its message leverages the team’s history. Back in 1923,… Continue reading Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
UEFA’s 8-Day Hyde Park Champions League Festival
As if to prove that a simple, old-style fan zone is no longer enough, 2011’s UEFA Champions Festival in London’s Hyde Park was an eight-day celebration in the run-up to the final. The festival in Hyde Park was free and ran from 21 May to 28 May. Final ambassador Gary Lineker opened to event… Continue reading UEFA’s 8-Day Hyde Park Champions League Festival
Cadbury’s ‘Goo Dares’ Creme Egg App For Spots v Stripes
To coincide with Easter, April saw Cadbury launch a mobile app to support its Crème Egg Spots v Stripes Olympic activity. The app is part of the ‘Goo Dares Wins’ campaign designed to encourage consumers to take part in a game of dare as part of its ongoing Olympic activation activity. The app was… Continue reading Cadbury’s ‘Goo Dares’ Creme Egg App For Spots v Stripes
