O2 has leveraged its England Rugby rights through a rousing animated film urging the whole country to get behind the host nation team during the tournament in the next phase of its Rugby World Cup world. Continuing its ongoing, multi-phase ‘Wear The Rose’ initiative, this latest campaign (which takes a phrase creative approach) will… Continue reading Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
Tag: Social
Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
One year out, the Organising Committee for the Rio 2016 Olympics and Paralympics found that 90% of the Brazilians declared ‘no’ interest in the Paralympics so teamed up with Ogilvy Brazil set out to change attitudes and perceptions with an inventive, real-world hidden camera campaign called ‘The Mindchanger Workout’, Research showed that the Brazilian public saw… Continue reading Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament. The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes – Waitrose is running an integrated 2015 leverage campaign celebrating food and cricket which blends some… Continue reading Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation
Carling is leveraging interest in the start of the new English Premier League season with an integrated, multi-phase campaign led by a mascot-themed TV spot and activated around stadiums through a kit swap initiative called #ShirtAmnesty. The initial warm-up spot features brand duo Dylan and Jon, regular Carling ad characters, starring in a commercial… Continue reading Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation
Nike’s ‘Short A Guy’ Spot Fronts #TakeOnTJ Consumer Challenge
‘Short A Guy’, the new US Nike ad from Wieden + Kennedy, is a fun pick-me-up spot following the breathless athletic adventures of a sport kid showing off his skills by moving seamlessly from one pick-me-up game to another. The 90-second commercial starts with the youngster out skateboarding and follows him as he meets… Continue reading Nike’s ‘Short A Guy’ Spot Fronts #TakeOnTJ Consumer Challenge
Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Rugby World Cup sponsor Emirates promoted its tournament flag bearer programme with ‘Find The Flag’ – a campaign that links fans, famous players, the tournament and the airline via social media and a participatory challenge. Kicking off Emirates’ RWC 2015 activation, the participatory competition offered future rugby stars (those aged between 14 and 16)… Continue reading Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Virgin Media Links Fan Personalities To Animals In EPL Promo
Virgin Media’s integrated campaign promoting its new soccer season offering revolves around creative executions showing various animal fans blending species habits and supporter behaviour. The campaign, based around the idea of ‘every game, for every kind of fan’, features wolf fans howling at the TV, a preening peacock gloating about the game, rival stag… Continue reading Virgin Media Links Fan Personalities To Animals In EPL Promo
Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs. These young Rhode Island filmmakers (and best friends) travel to Los Angeles to meet and interview athletes, coaches, and supporters all aiming to achieve their personal… Continue reading Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads. The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
In A Hi-Tech Age, 47% Of Fans Primarily Watch Le Tour For The Caravane Publicitaire
Make no mistake, the Amaury Sport Organisation’s (ASO) marketing platforms for the 102nd Tour De France are hi-tech cutting edge: from the central, real-time website, a set of mobile and tablet apps, through the standard social media platforms (including Facebook, Twitter, YouTube and Google+, some slightly less frequently used ones (like Daily Motion), plus specialist… Continue reading In A Hi-Tech Age, 47% Of Fans Primarily Watch Le Tour For The Caravane Publicitaire
Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery: These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
