Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration with product ambassadors Ne-Yo and Cher Lloyd. The FMCG giant’s sponsorship of the Palm Springs based Coachella Valley Music and Arts Festival saw it launch… Continue reading Coachella Hangout & Music Track Launch Fruttare In US
Tag: Social
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
