Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Tag: Events
Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Nike dropped a tribute commercial to the late Kobe Bryant on 23 August to mark what would have been his 42nd birthday and to launch to start of ‘Mamba Week’. The 90-second spot, honours Bryant by urging all viewers to be ‘Better’ not only as athletes, but also as people. The video is narrated by… Continue reading Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
ASICS ‘Run To Feel’ Initiative Leverages Global Running Day & Running’s Pandemic Boom
During lockdown running all across the world has spiked and to help maintain this rise in running, ASICS launched an initiative called ‘Run To Feel’ which seeks to support runners and help them stay active and connected through a series of linked new initiatives fronted by a new campaign. The project was launched with… Continue reading ASICS ‘Run To Feel’ Initiative Leverages Global Running Day & Running’s Pandemic Boom
VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
With a focus on ‘The Feeling, Not The Scales’, February saw Australia’s VicHealth extend its ongoing ‘This Girl Can’ campaign with fresh creative featuring everyday women of all different ages, cultures, body-shapes and abilities all getting active. The new campaign aims to smash the stereotype that active women have to look a certain way… Continue reading VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
Through September and early October, US-based sports broadcasting behemoth ESPN has travelled across the country to visit the home towns of the young amateur athletes whose plays have been featured on its SportsCenter’s ‘Top 10 Plays Of The Day’ feature in a lead-in to ‘SportsCenter Top 10 Day’. The initiative celebrates the people and… Continue reading ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
The ‘I Am Team GB’ initiative, launched in tandem by Team GB, the British Olympic Association (BOA) and Official Mobility Partner Toyota, culminated on Saturday 24 August with the Nation’s Biggest Sports Day: a day of sport and physical activity including over 400 events across the UK. The Nation's Biggest Sports Day kicks off tomorrow! It's… Continue reading BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
In August the ABInBev brand activated its sponsorship of Europe’s two powerhouse domestic leagues – The Premier League (England) and La Liga (Spain) – with a year-long global advertising campaign. The initiative is Budweiser’s biggest ever integrated international campaign: it spans g five continents and 20 different countries – ranging from Chile and China,… Continue reading Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Players and managers from across the English Football League (EFL) fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day. The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Sport Australia ‘Move It’ Urges Aussies To #FindYour30 Minutes Of Daily Exercise
A new multi-platform campaign from Sport Australia, called ‘Move It AUS’, aims to inspire and motivate all Australians to participate in 30 minutes of heart-rate-raising physical activity every day. Following research showing that 50% of adults and 80% of children in Australia are ‘inactive’, the initiative aims to get Australians to become more physically… Continue reading Sport Australia ‘Move It’ Urges Aussies To #FindYour30 Minutes Of Daily Exercise
Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants. Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
