A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
Tag: Events
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign. Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Mercedes’ London Fashion Week #StylePitStop Series
Mercedes-Benz is rolling out its latest London Fashion Week initiative with presenter Reggie Yates fronting a four- part ‘Style Pit Stop’ series. Essentially this is a series of documentary- style interviews – each also featuring Yates driving a new Mercedes-Benz – in which celebrities to discuss their own style. Each interview is… Continue reading Mercedes’ London Fashion Week #StylePitStop Series
McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone continues to promote its VIP early tickets loyalty programme through its Vodafone McLaren F1 sponsorship rights with humorous comedy double act web films starring drivers Jenson Button & Lewis Hamilton. The latest online viral features the two world champion racers pitch up early, very early if the snow on the ground is… Continue reading McLaren Drivers Star In Vodafone VIP Viral Campaign
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
