CarMax, an official partner of the NBA’s Golden State Warriors, extended its NBA partnership activation in late March with the launch of new hoops themed ads which extend the brand’s ongoing ‘Call Your Shot’ campaign. The campaign, created by Wasserman and The Martin Agency and produced by Valiant Pictures, continued its previous basketball commercial… Continue reading Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign
Tag: Cars
Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign
An emotional New Year mother-and-son style spot from Renault seeks to put the auto brand’s Formula 1 technology within everyone’s reach in a campaign built around the relationship between F1 and E-Tech – ‘Hybrid Tech Born in F1’ – to promote its new range of electric and hybrid vehicles. Developed by agency Publicis Conseil… Continue reading Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign
Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season. By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’
An early May social campaign from Olympic and Paralympic partner Toyota has launched a new medal-focused execution which, instead of focusing on famous athletes, switches attention and support to key workers on the frontline fighting the pandemic. Despite the fact that the Olympics, Paralympics and global competitions have been postponed around the world, ‘Heroic… Continue reading IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
The multi-phase campaign, developed with agency David & Goliath, is based on four interlinked spots telling the story of Oakland Raiders’ Josh Jacobs and shining the spotlight on youth homelessness. Jacob’s journey took him from a homeless youth to a first-round draft pick and the campaign not only tells the story of the sacrifices he,… Continue reading Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Between January and July 2019 official UEFA tournament automotive partner Kia activated its rights to the first UEFA Europa League Trophy Tour (Driven By Kia) with a community cause focused initiative which collected unwanted football boots from European fans and donated them to the Zaatari refugee camp in Jordan. Territory: Europe/Global Agency: Right… Continue reading Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Porsche ‘I Am Athlete’ Promotes New Cayenne Coupé & European Open Golf Sponsorship
Late May saw Porsche launch a new campaign, called ‘I Am Athlete’, to promote the Porsche European Open 2019 in particular and its overarching commitment to golf in general. The campaign, which is fronted by ambassador and US PGA Tour player Xander Schauffele and aims to focus on the new Cayenne Coupé as well… Continue reading Porsche ‘I Am Athlete’ Promotes New Cayenne Coupé & European Open Golf Sponsorship
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
