Arsenal players Carl Jenkinson, Laurent Koscielny and Shkodran Mustafi stepped up to take on the Citroën C1 Airscape Challenge in a new campaign activating the French car company’s long-running alliance with the London-based football club and aiming to promote a key vehicle feature. The campaign revolves around a video that sees a new C1… Continue reading Arsenal’s Jenkinson, Mustafi and Koscielny In Citroën C1 Airscape Challenge Target Practice Test
Tag: Cars
New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
Early April saw Mercedes-Benz leverage its status as a Global Sponsor of the Masters Tournament through its first event-dedicated digital channels with a mix of entertainment and utility content built around the auto brand’s golf ambassadors and promoting the launch of its new GLE Coupé. Its tournament-specific informative, image-led and video content pieces –… Continue reading New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
Real-Time Twitter Bicker: Super Bowl Social Squabble
JC Penney’s social media Super Bowl work sparked a real-time Twitter bicker as brands battled with one another in search of their own ‘Oreo – Dunk In The Dark’ moment. But while the game was uneventful and the lights stayed on at New Jersey’s Meadowland’s stadium, it was a dark day for marketing in… Continue reading Real-Time Twitter Bicker: Super Bowl Social Squabble
Caravan Cars & Gardens Promote Yorkshire’s TdF
Tourism agency Welcome To Yorkshire is rolling out its marketing campaign for next year’s Tour de France by leveraging this year’s 100th anniversary race. The county will host the event’s 2014 Grand Depart and has launched a major promotion during this year’s Tour with no less than six Yorkshire-branded convertible cars – complete with… Continue reading Caravan Cars & Gardens Promote Yorkshire’s TdF
Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led initiative and boost engagement and excitement. Every day throughout the tournament Kia is looking for the most conspicuous and enthusiastic fans at Melbourne Park and awarding… Continue reading Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
BMW Presents Performance Shorts & Floating Pavilion
Mid February saw official London 2012 automotive partner BMW roll out two further elements of its Olympic activation programme. Firstly, the premium car maker has unveiled plans for a show room pavilion to be positioned at the heart of the Olympic Park on an elevated site above the Waterworks River, between the Olympic Stadium… Continue reading BMW Presents Performance Shorts & Floating Pavilion
Ford Music Videos Star In 2011 American Idol Deal
The longevity of this partnership alone is a testament to its success. After all, Ford was an original American Idol season 1 show sponsor back in 2002. Indeed, for the first series it is believed to have paid a bargain $10m for the ‘lead partnership’ deal (similar to the sum Coca-Cola paid in… Continue reading Ford Music Videos Star In 2011 American Idol Deal
