AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Tag: Broadband
Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Virgin Media painted several of its broadband cabinets gold to celebrate the achievements of ParalympicsGB at the Tokyo 2020 Paralympic Games. The ParalympicsGB partner brand, which launched its #WeAreHere campaign at the start of the Games to leverage its tie-up and encourage the country to cheer on the team, painted cabinets gold in all… Continue reading Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
As the Tokyo 2020 Paralympics got under way, British Paralympic Association partner Virgin Media teamed up with a star-studded line up for a social support campaign called #WeAreHere. Launched on 24 August and featuring stars such as Alex Brooker, Roman Kemp, Sophie Morgan and Lutalo Muhammad, the campaign is a celebrity-fronted virtual movement to… Continue reading Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
A key strand of official NFL telco partner Verizon’s Super Bowl LV activation is the new ‘Verizon 5G Stadium In @Fortnite‘. The initiative saw the telecoms giant team up with a group of Fortnite Creative map builders – Team Beyond – and several NFL stars to create what it believes is ‘the ultimate #SBLV experience for gamers and football fans… Continue reading Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign
Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament. Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
To leverage the 2018 Autumn international, Rugby Football Union partner O2 teamed up with England rugby legend Jonny Wilkinson to launch a new ‘Skill’ for Alexa-enabled devices – the first ever in rugby. The Alex Skill, which is called ‘Wear the Rose with O2’, launched ahead of England’s opening Quilter International against South Africa.… Continue reading England Rugby Sponsor O2 & Johnnie Wilkinson Launch Rugby’s First ‘Wear The Rose’ Alexa Skill
Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
England Rugby’s primary partner builds on its ongoing men’s team ‘Wear The Rose’ activation idea with a new campaign backing the women’s ‘Red Roses’ team for August’s WRU Women’s Rugby World Cup. The new phase of the telco’s ongoing initiative spans TV, video-on-demand, print, OOH, digital and social and is spearheaded by a new… Continue reading Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
The Tottenham Hotspur and England star Dele Alli offers a fast paced, immersive preview of what’s coming up on BT Sport this season as the attacking midfielder tries his hand at basketball, boxing, cricket, rugby, UFC and, naturally, football. The objective of the spearhead spot is to ‘drive familiarity around the brilliant range of… Continue reading BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
