Australian media giant Foxtel’s new #ThanksCoach campaign supports grassroots Australian Football couches and communities. The pay TV, broadband and phone giant is working with the AFL Coaches Association (AFLCA) on #ThanksCoach: an integrated campaign that aims to encourage local players to show their personal gratitude for all the work that the coaches do in… Continue reading Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative
Tag: Broadband
9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time. The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
A simple, minimalist traditional print execution or a subtle summary of a fan’s online day? You decide! Early October saw Hawthorne Hawks shirt sponsor iiNet run a single execution newspaper ad campaign on the morning off the Australian Football League (AFL) team’s Grand Final clash with Freemanetle Dockers. On first viewing the… Continue reading iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
Virgin Media Speed Press Ads Pair Mo With Bolt
As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running prior to the Games by adding British Olympic double gold medallist Mo Farah. The brand launched a new press thread of the initiative with Farah… Continue reading Virgin Media Speed Press Ads Pair Mo With Bolt
Vodafone’s Live Mini F1 Grand Prix Track Initiative
Another example of how sophisticated tracking technologies and connected data analysis is being used by sponsors to compare consumers and professionals was seen in 2011 with McLaren F1 sponsor Vodafone’s ‘Mini Grand Prix’ initiative. Created by Belgian agency Achtung, the campaign objective was to both raise awareness of its new fast fibre optic… Continue reading Vodafone’s Live Mini F1 Grand Prix Track Initiative
Vodafone Offers SME’s Unique F1 Sponsorship
In the summer of 2010 Vodafone UK rolled out an innovative, daring element of the brand’s wider global McLaren Mercedes F1 team sponsorship by offering its SME business customers the chance to have their logo on the F1 cars for the Silverstone Grand Prix. Targeting small and medium sized business customers and tying… Continue reading Vodafone Offers SME’s Unique F1 Sponsorship
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
