British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
Tag: UK
AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated. The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’. The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns
Chelsea FC and England attacker footballer Raheem Sterling fronted a series of Samsung spots in the UK led by the visually arresting ‘Night Sports’ and the mockumentary style ‘Sterling Sells’ which both promote the brand through dazzling, dancing visuals and comedy. The campaign was conceived by creative agency Mother with production from an in-house… Continue reading Raheem Sterling Fronts Samsung ‘Night Sports’ & ‘Sterling Sells’ Galaxy Campaigns
Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind. The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo
The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments. Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo
Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
Vodafone, Wimbledon’s Official Connectivity Partner, launched a multi-channel, tournament-themed, #FeelTheConnection summer campaign in early June which featured all of the telco’s UK tennis ambassadors: Alfie Hewett, Gordon Reid, Emma Raducanu, Jack Draper and Jodie Burrage. The marketing burst showcases the power of connection and focuses on how connection can fuel sporting champions. Created in… Continue reading Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
Kids Coaching Collaborative ‘Play Their Way’ Aims To Transform UK Children’s Coaching
‘Play Their Way’, a new Sport England and National Lottery funded initiative led by the Children’s Coaching Collaborative, was launched in late May at Peckham BMX Club in South London with an integrated campaign that brought to life the project’s aims of transforming the way children and young people are coached in sport and physical… Continue reading Kids Coaching Collaborative ‘Play Their Way’ Aims To Transform UK Children’s Coaching
Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner of England Cricket through an integrated marketing programme which included a partnership with broadcaster Sky Sports. Earlier in May, Laithwaites and the England and Wales… Continue reading Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
