A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s Secret Weapon’ and claims that she is ‘Unbeanlievable’. The OOH work, conceived and developed by creative agency Wunderman Thompson Spain, positions Heinz Beanz as being the England women’s team… Continue reading Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
Tag: UK
Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the club’s UK and US fanbase based around a historic event jersey celebrating the club’s 1967 LA Wolves team. Wolves branding partner Avery Dennison, a materials… Continue reading Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season – features some of the biggest names from the world’s biggest sports including Jack Grealish, Erling Haaland, Lewis Hamilton, Lauren James, Emma Raducanu, Jon Rahm, Ben Stokes, Ella Toone… Continue reading Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit
Stockport County, one of the oldest clubs in the English Football League, celebrates its 140th anniversary in 2023 and marked the occasion with the launch if a film paying tribute to the club’s history and launching a special, limited edition kit with 1883 nostalgic strips available for loyal supporters to buy. The celebratory campaign, created… Continue reading Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit
CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign
A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s Kia Oval home stadium and was fronted by a trio of star players and set out to leverage the new cricket season through fresh content that makes the partnership ‘bigger and… Continue reading Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign
AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience
Vodafone, the official connectivity partner of Wimbledon, debuted 5G-powered headsets on Wimbledon’s Centre and No1 courts in what the brand claims is a world-first 5G tennis trial to enable visually impaired fans to watch live tennis like never before, The headsets, developed by GiveVision and powered by Vodafone 5G, stream live footage from local… Continue reading AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience
Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
