Premium jeweller Van Cleef & Arpels joined forces with high end private banking brand Coutts & Co to co-sponsor the Royal Ballet’s new production of Balanchine’s Jewels. A real case of synergy between sponsor, rights owner and event (not to mention consumer demographic). The fit for Van Cleef was ideal and the sponsorship… Continue reading Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
Tag: UK
Fiat 500 Launches With Channel Five Takeover
The centrepiece of the integrated UK campaign to launch the new Fiat 500 is Britain’s first-ever complete channel sponsorship. For one evening, Five becomes Channel 500 with bespoke idents in the evening and ads in every break. Within each 25-second ident, Fiat branding appeared for 15 seconds with the cars effectively becoming the… Continue reading Fiat 500 Launches With Channel Five Takeover
Scottish Opera’s Crowd Funds Sponsor-A-Character
From crowdsourcing for content and creativity, to crowdfunding for raising cash, the increasing power of the consumer combined with the technology tools at their fingertips means that crowds too can be a source of collective sponsorship for many organisations. Back in 2006, a Scottish opera needed to supplement its funding, and chose a crowdfunding… Continue reading Scottish Opera’s Crowd Funds Sponsor-A-Character
Lurpak Spreads Awarness Across UKTV Food
Lurpak launches an integrated sponsorship of UKTV – spanning both TV and online platforms – to boost awareness, enhance its brand status and highlight its values. The six month sponsorship of UKTV Food on Sundays linked Lurpak to well-loved chefs appearing on the channel including Nigella Lawson, Delia Smith, James Martin, Keith Floyd and… Continue reading Lurpak Spreads Awarness Across UKTV Food
Levi’s Teams Up With Trouble TV To Target Youngsters
Levi’s looks to boost brand perception among high spending youngsters with its first TV sponsorship tie up with Bump ’n’ Grind on Virgin’s Trouble TV youth channel to support dance talent. Research showed that youngsters are not only fickle in their tastes they’re also big spenders on fashion clothing, so the jeans giant aims… Continue reading Levi’s Teams Up With Trouble TV To Target Youngsters
