Another interesting and technically complex eco sponsorship scheme is Philips’ award winning five-year partnership with London’s National Theatre. This environmentally friendly focused lighting partnership runs under the Dutch electrical giant’s Sense and Simplicity big idea was just such an example. The brand provided technology and equipment worth £500,000 to replace the theatre’s external and… Continue reading Philips & National Theatre Eco Lighting Link
Tag: UK
Magic More Than Deal = Ad Free Commercial Radio
UK insurance brand More Than aims to maintain ongoing dialogue with customers and amplify its ‘offering more’ positioning via this Magic radio station ‘Indulgence’ sponsorship. The objective is to ensure the brand remains front of mind across the whole year, to build awareness via the Indulgence Sponsorship as well as create tactical campaigns to… Continue reading Magic More Than Deal = Ad Free Commercial Radio
Sony Walkman Backs Kiss Audience Station Takeover
This experiential radio sponsorship aimed to generate buzz about Sony’s Walkman MP3 products in the lead up to Christmas saw the radio brand temporarily remove all of its regular presenters and hand the station over to its listeners. The background to the initiative saw Sony face up to a problem with the Walkman brand… Continue reading Sony Walkman Backs Kiss Audience Station Takeover
Carte Noir Links With Stars & Penguin For Online Readings
Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’. The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings
Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
HSBC Sponsors British Museum’s Indian Summer
HSBC launches an Indian-themed marketing campaign to promote its sponsorship of ‘Indian Summer’ – a season of exhibitions at the British Museum. The promotional campaign, by RMG Connect, spans press, outdoor and digital work – including an online film. The campaign is designed in the style of Indian art form ‘rangoli’ – Rangoli… Continue reading HSBC Sponsors British Museum’s Indian Summer
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its brand perception which lagged behind impressive sales figures. To raise awareness of the VCV range each model is assigned a unique on-air programming feature. These… Continue reading Vauxhall & talkSPORT Link On Perception Campaign
Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Tate Modern’s Street Art backed by Nissan Qashqai
Nissan’s overarching ‘Urbanproof’ campaign for the Qashqai model revolves around Street Art and Free Riding. Nissan supports Street Art because it believes this movement re-interprets the urban environment in the same way the Qashqai does. To activate this approach, Nissan partnered with the Tate in London for a Street Art Exhibition used the Tate… Continue reading Tate Modern’s Street Art backed by Nissan Qashqai
Twix & Absolute Radio Happy Together At Tea
As part of Twix’s new ‘Happy Together’ big idea – which aims to encourage people to down tools, relax with a cup of tea and enjoy the chocolate bar – Twix became the sponsor of Absolute Radio’s weekday afternoon show. Airing between 1pm – 5pm, the afternoon ‘Tea With Twix’ show aimed to amplify… Continue reading Twix & Absolute Radio Happy Together At Tea
Eurostar’s Digital National Gallery St Pancras Show
Eurostar and the National Gallery partnered to create Station Masters – the world’s first interactive digital art gallery for international travellers. An exhibition for the millions of rail passengers passing through the London station heading for mainland Europe. Located in Eurostar’s St Pancras departure lounge, Station masters is an interactive gallery displaying a selection… Continue reading Eurostar’s Digital National Gallery St Pancras Show
