Activating its partnership rights with Team GB, McVities launched the first stage of a three-phase Tokyo 2020 campaign by embracing and revelling in the irony of a biscuit snack manufacturer sponsoring elite athletes. The activation, reported to be worth £10m, kicks off with the primary objective of promoting the biscuit brand’s partnership with Team… Continue reading McVitie’s 3-Stage Tokyo 2020 Campaign Revels In The Irony Of A Biscuit Brand Sponsoring Team GB
Tag: Poster
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out
Mid December saw Sky New Zealand roll out a campaign called ‘Summer Of Sport’ which aimed to encourage Kiwis to let it all hang out and remind viewers of the joy sporting fun brings to everyday life and promote the non-stop sports action across its 12 channels. The campaign is led by a… Continue reading Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out
MLB & ALS Association Leverage Playoffs With ‘Knock ALS Out Of The Park’ Cause Campaign
At the start of October, as the Playoffs got under way, Major League Baseball (MLB) teamed up with the ALS Association to launch a campaign called “Knocking ALS Out Of Park”. The initiative, developed in harness with agency BBDO NY, aims to further raise awareness of a funds for the search for a cure… Continue reading MLB & ALS Association Leverage Playoffs With ‘Knock ALS Out Of The Park’ Cause Campaign
Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power celebrated The Open’s return to the bookie’s native Ireland by marking f Tiger Woods arrival with a cheeky campaign revolving around the fact that it is 10 years since the worst drive of his life. The campaign, led by online video and outdoor billboards, references the US golfing titan’s journey from rags… Continue reading Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
The end of May saw HSBC UK champion internationalism in football, ambush UEFA’s finals and extend its ongoing ‘We Are Not An Island’ brand campaign by celebrating the first all English Champions League and Europa League finals. Developed by creative agency Wunderman Thompson, this OOH campaign continues the pro-internationalism message by celebrating the diversity… Continue reading HSBC Ambushes UEFA CL Via ‘Full English’ Campaign Connected Championing Internationalism
BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer. The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Early March saw Nike Argentina launch a campaign ahead of June’s FIFA Women’s World Cup that shines a light on the challenges female footballers must overcome and on the uneven pitch that works against women in soccer. The campaign, created by agency R/GA Buenos Aires, is led by a hero commercial called ‘Before That’… Continue reading Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland. The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Late February saw tech behemoth Apple expand its ongoing, global ‘Shot On iPhone’ initiative through a fresh sports strand of the campaign that saw the brand furnish eight hockey teams with the iPhone XS This new sports phase of the long-running outdoor campaign best known for showcasing consumer shots of striking landscapes and portraits,… Continue reading Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
