Life Style Sports, along with agency Atomic, has activated its sponsorship of Irish provincial rugby team ‘Connacht Rugby’ with a new campaign called ‘As Seen By The Opposition’. The campaign, launched to promote this season’s new Life Style Sports sponsored Connacht Kit, is based on the club’s long standing reputation for ‘toughness’. Indeed,… Continue reading Life Style Sports’ ‘In Your Face’ Connaught RFU Work
Tag: Poster
Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels to lay down their arms. As World Cup fever built across the country throughout June, the Colombian Ministry Of Defence leveraged the football-led surge in… Continue reading Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
Beats Epic ‘Game Before The Game’ Ambushes World Cup
A powerful World Cup ambush campaign for Beats by Dr Dre based on pre-game player/fan rituals and fronted by Brazilian superstar Neymar is spearheaded by an epic five minute film called ‘The Game Before the Game’. Developed with agency R/GA New York (plus Brewster Parsons and Sword Fight), the campaign revolves around pregame preparation… Continue reading Beats Epic ‘Game Before The Game’ Ambushes World Cup
C4 Superhumans Retrun For Sainsbury’s Summer Series
After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with a new film celebrating the Anniversary Games ‘Return Of The Superhumans’ The C4 campaign sees the broadcaster partner with supermarket Sainsbury’s which sponsors both Parasport… Continue reading C4 Superhumans Retrun For Sainsbury’s Summer Series
All England Club ‘Wimbledon Awaits’ Visitor Immersion
Mid June saw The All England Club itself launched a creative ‘Wimbledon Awaits’ campaign to build anticipation around the 2013 Wimbledon Championships. The local SW19 campaign, devised by agency Space, runs from the local train stations down to the Chruch Road grounds of the All England Lawn Tennis & Croquet Club itself. The… Continue reading All England Club ‘Wimbledon Awaits’ Visitor Immersion
Virgin Money Uses Fringe Deal To Paint Edinburgh Red
Virgin Money has moved in to overdrive in its sponsorship of the Edinburgh Fringe Festival in Scotland. As lead sponsor of several elements of the festival – from ‘Fringe On the High Street’ to the closing ‘Festival Fireworks Concert’ – the brand has turned much of the city centre the distinctive Virgin red through major… Continue reading Virgin Money Uses Fringe Deal To Paint Edinburgh Red
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics came to a close – ‘Thanks For The Warm Up’. This ‘Warm up’ phase of the broadcaster’s campaign began on the final weekend of… Continue reading Thanks For The Warm Up Say C4 Paralympic Superhumans
EDF’s European ‘Help London Shine’ New Olympic Campaign
With one month to go before the Olympic Games, EDF launches a new European campaign called ‘Helping London 2012 shine brighter. EDF powering the Games’. Working with agency CLM BBDO, the new initiative is spearheaded by a humorous TV and cinema spot (in both 30- and 45-second versions) which revolves around Team EDF athlete… Continue reading EDF’s European ‘Help London Shine’ New Olympic Campaign
Unilever’s Sunflower Seed Sponsorship Push
Ai Weiwei’s Unilever Series commission, ‘Sunflower Seeds’, has been promoted heavily both by the brand and gallery through a series of multi platform channels as well as via traditional media and PR work. The central website includes interpretation text, artist quotes, video and one-to-ones with the artist. Other cyber activation ranges from YouTube seeding… Continue reading Unilever’s Sunflower Seed Sponsorship Push
