To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat Esportiva – were painted with the universal symbol for women (also known as the symbol of Venus) in the centre circle as the centrepiece of the… Continue reading FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
Tag: Poster
Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
February saw Adidas launch an integrated campaign called ‘Support Is Everything’ to promote its new 43-item sports bra range which generated plenty of comment and controversy due to the naked imagery of the ad visuals. The campaign, which spanned digital and social channels (led by Instagram and Twitter – with some ads blurred to… Continue reading Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its unconventional positioning. Created by agency BMB with media was bought by the7stars and Jack Media, the outdoor executions read a little like bites of conversations… Continue reading Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering
Paralympics NZ Latest TV Commercial Featuring Paralympians Is An ‘Ad For Sale’
An October campaign from Paralympics New Zealand is based around a new TV commercial that the governing body has put up for sale. The commercial features four New Zealand Paralympians – Scott Martlew, Nikita Howarth, Anna Grimaldi and Corey Peters – is shot in a striking, gritty style echoing the creative approach of so… Continue reading Paralympics NZ Latest TV Commercial Featuring Paralympians Is An ‘Ad For Sale’
Channel 4 Launches OOH Phase Of ‘It’s Rude Not To Stare’ Paralympics Promotion
After the crowd-free, Covid-delayed Olympic Games, the
Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Specsavers continued its familiar tactics of cheekily leveraging major sports events through eyesight-themed humour by celebrating England’s progress at UEFA Euro 2020 through a billboard stunt and linked social campaign claiming ‘It’s Coming Home’. The chorus from the team’s official Euro 1996 song by David Badiel and Frank Skinner with the Lightening Seeds is… Continue reading Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
FA Partner Deliveroo Leverages Euro 2020 With ‘England Til We Dine’ By Pablo London
The first week of June saw England Football sponsor Deliveroo launch a fresh football and food campaign celebrating the delivery brand’s official sponsorship of England teams and fan loyalty whilst showcasing its global cuisine offering. Developed in harness with agency Pablo London, the campaign is based on the insight that whilst England football fans… Continue reading FA Partner Deliveroo Leverages Euro 2020 With ‘England Til We Dine’ By Pablo London
Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’ The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
‘Pasta Maradona’ Brand Ad Campaign Launched In Italy Before Argentinian Football Legend’s Death
Shortly before his death, Argentinian football icon and Fc Napoli legend Diego Maradona joined forces with Italian pasta brand Paone to create the ‘N. 10 Diego’ pasta brand. The promotional campaign – spanning print, outdoor and digital content – for the new player-branded range launched in late 2020 a few weeks before his death… Continue reading ‘Pasta Maradona’ Brand Ad Campaign Launched In Italy Before Argentinian Football Legend’s Death
Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums
To mark the return of football fans to stadiums for live games in the UK, the Premier League and other UK sporting organisations worked with the Sports Technology and Innovation Group (a unit put together by the Secretary of State for Digital, Culture, Media and Sport to work with sport bodies to explore solutions to get… Continue reading Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums
Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’. The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
