To leverage college hoops interest around the climax of March Madness, Intel’s ‘Final Four’ campaign is fronted by LeBron James and focuses on the brand’s 360-degree replay technology used through the tournament. Intel’s True VR is the ‘official virtual reality provider of the NCAA’ and the campaign supports Intel as it ups its virtual… Continue reading LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
Tag: Live Stream
EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
At the tip of EE’s 2017 British Academy Film Awards activation was Roboselfie: a high-tech selfie-taking robot that aimed to link film fans to the stars on the awards show red carpet. By housing innovative camera technology in a custom-built, Metal Mickey style robot, the mobile telco linked the device to its Twitter feed… Continue reading EE’s 2017 BAFTA Activation Spearheaded By A Custom-Built, World-First, Red Carpet ‘Roboselfie’
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
Maybelline is activating its partnership with the British Fashion Council to bring London Fashion Week (LFW) to fashion fans right across the United Kingdom. February saw the cosmetics giant launched a major new multimedia campaign to celebrate this year’s London Fashion Week that at its centrepiece sees Maybelline stream six full fashion shows (followed… Continue reading Maybelline’s Six Live Stream LFW Shows Activate British Fashion Council Sponsorship
NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players
Leveraging the September start of the new NFL season, NFL mobile and app partner Verizon has rolled out a set of new TV commercials featuring NFL players that continue the brand’s ongoing ‘Better Matters’ campaign. The new spots from the official wireless service provider of the NFL, which all offer some form of ‘operative… Continue reading NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Adidas Football & Rodriguez In ‘Twitter Periscope’ First
Everyone seems to be talking about ‘Periscope’ and ‘Meerkat’ this month and Adidas Football became the first major sports brand to activative on Twitter’s recently-launched vehicle when it live streamed Real Madrid soccer star James Rodriguez penning a new deal with the brand. The real-time, 20-second event was streamed live from Adidas HQ in… Continue reading Adidas Football & Rodriguez In ‘Twitter Periscope’ First
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
The NBA has a track record of engaging through social media channels and developing the league via new technology led initiatives and the annual All-Star game has become something of a flagship event for such initiatives. In addition to debut of the NBA All-Star Jam Sessions innovative RFID fan bands (see previous case study),… Continue reading NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge
This year’s AT&T-sponsored MLS All Star Game sees the league link up with Italian guest team AS Roma to refresh its anti-discrimination initiative ‘Don’t Cross The Line’. The campaign pledges zero tolerance for any form of discrimination, bias, prejudice or harassment. As the All Star Weekend got underway, a revised spot featuring Roma… Continue reading MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House branded space and its flagship Spotify Live Concert. Between 11 and 15 March, artists appeared daily at Spotify House: an intimate, relaxed setting at 1100 East Cesar… Continue reading Spotify’s SXSW Music Links Enhance Live Experiences
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
