American Express ‘s ‘Amex Sync Show’ featuring Jay-Z at South By SouthWest (SXSW) on March 8 was not only YouTube live- streamed on the brand’s channel, but also offered song requests via Twitter. Fans were offered the chance to choose the songs for Jay-Z to perform by tweeting their song request with the… Continue reading Amex SXSW Jay-Z Sync Show Gives Online Twitter & YouTube Cyber Crowd Control
Tag: Live Stream
IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
IBM has activated its right as sole sponsor of ITV’s coverage of the Rugby World Cup in the UK is dominated a set of idents with messaging based on the tech brand’s ‘Smarter planet’ positioning. Each bumper, sandwiching all ITV ad breaks from rugby coverage through the tournament, features an odd rugby couple… Continue reading IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
